Advertising on Vesalius
Who.
Launched in 1998, Vesalius has emerged as the leading educational resource on the Internet for the surgical community.
By providing access to a growing library of over 400 detailed surgical case narratives and thousands of the highest-quality illustrations and medical images available anywhere, Vesalius attracts a worldwide audience of physicians, medical students, and healthcare professionals.
Click here for a demographic summary of Vesalius Subscribers.
What.
Vesalius hosts advertising banners and sponsored links. All advertising messages on Vesalius are confined to industry-standard formats and segregated from Vesalius editorial content. This makes it easy for viewers to distinguish commercial messages from editorial content, which reinforces our credibility and non-partisan standing. The objective, academic viewpoint maintained in all Vesalius narratives and graphical content is one of Vesalius's most important attributes and a major reason that physicians have embraced our site.
Why.
If your organization needs to communicate the benefits of a product or service to physicians – and especially to surgeons – Vesalius offers an unmatched combination of cost-effectiveness and worldwide reach. Advertising and sponsorship options on Vesalius should be of interest to your organization if one or more of the following apply:
1. Your product or service relates directly to a specific surgical procedure or technique.
2. Your organization has devoted a significant portion of its marketing budget to building a website that explains your products and services, but few people ever visit it.
3. Traditional marketing programs – like trade shows, print advertising and direct mail – seem unreasonably expensive.
4. Your organization would like to expand the awareness of its products and services in international markets.
5. Your organization would like to associate itself with the substantial goodwill that Vesalius generates in the healthcare community by offering a unique and valuable resource that helps doctors improve the lives of patients throughout the world.
How.
To launch an advertising program on Vesalius, all you need to do is determine which folios on the Vesalius site are most appropriate for your banner, then e-mail us the names of those folios, along with your display or text ad (728x90 pixels, 468x60 pixels, or 160x600 pixels, GIF or JPEG format, and the URL on your site that you'd like us to link your advertisement to. You also need to tell us how many impressions you want to purchase at $10 per 1,000 impressions; the minimum is 10,000 impressions for $100.
How Much.
Advertising on Vesalius is $10 per 1,000 impressions, with a minimum placement of 10,000 impressions for $100. There is no minimum commitment term.
What You Get.
Recognition
Your organization will be listed as a sponsor on the Vesalius home page, next to the login form. The listing will provide a link to your website.Traffic Reports
Advertisers and sponsors receive a weekly summary via e-mail listing the number of impressions and click-throughs for each banner running on the Vesalius site during the preceding week.Credit Toward Subscriptions
Best of all, your advertising expenditures count toward the purchase of Vesalius subscriptions, which you can allocate for corporate use or distribute as gifts to appreciative physicians and medical students.By supporting Vesalius with your advertising and sponsorship programs, you'll make a positive impression on the Vesalius audience overall. And by using your subscription credits to underwrite Vesalius subscriptions for the physicians, residents, and medical students that you communicate with directly, you'll be providing a valuable and memorable gift – access to the leading online resource for surgical education.
Getting Started.
To discuss advertising and sponsorship opportunities on Vesalius, contact:
Vesalius Studios
5630 8th Road North
Arlington, VA 22205703-795-2740 phone
Clinical Folios:
Abdomen,
Biliary/Pancreatic,
Breast,
Cardiothoracic,
Colorectal,
Embryology,
Genitourinary,
Gynecology,
Head and Neck,
Hernia,
Musculoskeletal,
Neurosurgery,
Ophthalmology,
Pediatric Surgery,
Plastic Surgery,
Radiology,
Soft Tissue/Sarcoma,
Surgical Anatomy,
Technique,
Trauma,
Vascular | |
Discussions,
SCALpels
Personal Pages:
Thumbnails,
Presentations,
Mark-Ups,
Quizzes
Home,
Image Archive,
About Vesalius,
Keyword Search,
Glossary
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